Duluth, GA – June 12, 2025 – The Gwinnett Chamber of Commerce and the Swiss-American Chamber of Commerce Southeast Chapter (SACC-SE) are proud to announce the signing of a Memorandum of Understanding (MOU) that will strengthen ties between the Gwinnett business community and Swiss-American enterprises throughout the region.
The agreement, signed on June 12, 2025, establishes a collaborative framework designed to enhance cooperation, promote economic development, and foster international business relationships. While not legally binding, the MOU represents a strong commitment by both organizations to work in good faith toward shared goals that benefit their members and the communities they serve.
A Strategic Partnership for Growth
Gwinnett County continues to position itself as one of the most globally connected business hubs in the Southeastern United States. Partnering with the Swiss-American Chamber of Commerce Southeast aligns with the county’s vision to provide opportunities for international trade, investment, and cultural exchange. Switzerland, with its long-standing reputation for innovation, precision industries, and strong economic performance, represents a key partner in advancing Gwinnett’s global reach.
Through this agreement, the two chambers have outlined clear areas of collaboration. The MOU calls for both organizations to co-host at least two events each year, including Gwinnett’s signature Global Chamber Mixer, which attracts business leaders, international delegations, and elected officials. By jointly developing content and selecting speakers, the chambers will ensure that these events provide meaningful insights and valuable networking opportunities for participants.
Building Bridges Between Communities
A cornerstone of the MOU is the promotion of introductions and exchanges between business delegations and public officials. Both chambers recognize that facilitating cross-border dialogue is key to building trust, understanding, and new opportunities. The partnership opens doors for Gwinnett-based companies seeking to expand into Swiss and European markets, while also providing Swiss businesses with an effective entry point into one of the fastest-growing economic regions in the United States.
Membership reciprocity is another important feature of the agreement. Under the terms of the MOU, each chamber will extend member-rate benefits to the other’s staff and leadership. This includes discounted access to events and programs, ensuring that both organizations enjoy maximum value and engagement opportunities.
Strengthening Visibility Through Shared Promotion
The MOU also underscores the importance of marketing and public relations in building awareness of joint initiatives. Both chambers have agreed to recognize each other as co-hosts or partner organizations in promotional materials for collaborative events. Additionally, the Swiss-American Chamber will gain access to the Gwinnett Chamber’s “Member Calendar,” allowing them to share event opportunities directly with the Gwinnett business community.
This mutual commitment to visibility and cross-promotion ensures that members of both organizations are informed, engaged, and empowered to participate in events that support their growth and success.
Looking Ahead
With this MOU, the Gwinnett Chamber of Commerce and the Swiss-American Chamber of Commerce Southeast are taking an important step toward deepening international cooperation. By combining resources, networks, and expertise, both organizations are better positioned to deliver value to their members and to contribute to the broader economic vitality of the region.
As Gwinnett continues to expand its global connections, partnerships like this one play a vital role in ensuring that local businesses can thrive on the international stage. Similarly, the Swiss-American Chamber strengthens its mission of promoting transatlantic collaboration and supporting Swiss businesses in the Southeast U.S.
The signing of this MOU marks not just a formal agreement, but the beginning of a dynamic partnership built on shared vision, mutual respect, and a commitment to fostering prosperity across borders.